Our founder Arthur Waldmann will be giving a lecture on campaign targeting at Merkaz start up accelerator, at Hebraica Club, in São Paulo. Some of the topics to be covered in Portuguese will be market research through online marketing tools, campaign targeting resources on Facebook Ads and Google AdWords, tracking and measurement, landing page best[…]
One of the main advantages of online marketing over the use of offline media is the ability to track the effect an ad campaign has: whether it reaches the goal it is supposed to, gets close to it or is way off. If you analyze your data wisely, you will often find aspects of campaigns that can be optimized on a logical basis in the pursuit of better performance.
Nevertheless, online enterprises with enough cash available still choose to invest in offline media here in Brazil. […]