The Impact of Brazil’s Truck Drivers Strike on Its Ecommerce

First of all, this post does not endorse or condemn the truckers’ strike currently taking place in Brazil. I am writing it only in order to let our readers know about its impact on Brazilian ecommerce.

Brazilian truck drivers have been obstructing Brazil’s intercity roads, preventing deliveries of fuel (though the army has managed to allow some of these to be made in the last few days) and cargo in general from being made since January 21st. All sectors of the economy are suffering dearly, but since this blog is about online marketing, we will focus on the impact caused on ecommerce.