Reclame Aqui – Brazil’s Private Customer Service Watchdog

As an English speaker, you might have heard of customer review websites such as Trip Advisor, Trustpilot, BBB (Better Business Bureau), Yellowpages and Manta. These customer review websites have a pretty simple logic: 1) Customers make their experiences with different businesses public by writing reviews on them.2) Positive reviews attract more business. Negative reviews obviously[…]

Brazil’s Is in Hot Water for Geopricing Allegations

Founded in 1999, is among the biggest sites when it comes to selling travel related products to Brazilians online. It is the Brazilian (and the strongest) branch of Latin American operation Despegar is Spanish for decolar, which is Portuguese for to take off, and we all know how important localization is. By the way, is the biggest online travel operation in Latin America.

And it is in hot water now over allegations that has been making use of geopricing. […]

The Impact of Brazil’s Truck Drivers Strike on Its Ecommerce

First of all, this post does not endorse or condemn the truckers’ strike currently taking place in Brazil. I am writing it only in order to let our readers know about its impact on Brazilian ecommerce.

Brazilian truck drivers have been obstructing Brazil’s intercity roads, preventing deliveries of fuel (though the army has managed to allow some of these to be made in the last few days) and cargo in general from being made since January 21st. All sectors of the economy are suffering dearly, but since this blog is about online marketing, we will focus on the impact caused on ecommerce.


Palmeiras Now Offers Its Own Netflix Like Service

Today Palmeiras (or, in its full name, Sociedade Esportiva Palmeiras) launched TV Palmeiras Play. The service offers Palmeiras’ fans exclusive content such as behind the scenes images, game broadcasts, interviews, films and documentaries about the team. The idea came up because Palmeiras’ Youtube channel was extremely successful. With 800 thousand subscribers, it is among the[…]

Lecture on Campaign Targeting in São Paulo

Our founder Arthur Waldmann will be giving a lecture on campaign targeting at Merkaz start up accelerator, at Hebraica Club, in São Paulo. Some of the topics to be covered in Portuguese will be market research through online marketing tools, campaign targeting resources on Facebook Ads and Google AdWords, tracking and measurement, landing page best[…]