As an English speaker, you might have heard of customer review websites such as Trip Advisor, Trustpilot, BBB (Better Business Bureau), Yellowpages and Manta. These customer review websites have a pretty simple logic: 1) Customers make their experiences with different businesses public by writing reviews on them.2) Positive reviews attract more business. Negative reviews obviously[…]
Founded in 1999, Decolar.com is among the biggest sites when it comes to selling travel related products to Brazilians online. It is the Brazilian (and the strongest) branch of Latin American operation Despegar.com. Despegar is Spanish for decolar, which is Portuguese for to take off, and we all know how important localization is. By the way, Despegar.com is the biggest online travel operation in Latin America.
And it is in hot water now over allegations that Decolar.com has been making use of geopricing. […]
First of all, this post does not endorse or condemn the truckers’ strike currently taking place in Brazil. I am writing it only in order to let our readers know about its impact on Brazilian ecommerce.
Brazilian truck drivers have been obstructing Brazil’s intercity roads, preventing deliveries of fuel (though the army has managed to allow some of these to be made in the last few days) and cargo in general from being made since January 21st. All sectors of the economy are suffering dearly, but since this blog is about online marketing, we will focus on the impact caused on ecommerce.
About a year ago, Atlético Paranaense and Coritiba, the most popular football (soccer) teams in Brazil’s southern state of Paraná were displeased. Globo TV’s bid for their derby’s broadcasting rights was lower than in the prior year. Paraná is not in the big league, but Globo had increased its bids for other states’ more traditional[…]
One of the main advantages of online marketing over the use of offline media is the ability to track the effect an ad campaign has: whether it reaches the goal it is supposed to, gets close to it or is way off. If you analyze your data wisely, you will often find aspects of campaigns that can be optimized on a logical basis in the pursuit of better performance.
Nevertheless, online enterprises with enough cash available still choose to invest in offline media here in Brazil. […]