Lecture on Campaign Targeting in São Paulo

Our founder Arthur Waldmann will be giving a lecture on campaign targeting at Merkaz start up accelerator, at Hebraica Club, in São Paulo. Some of the topics to be covered in Portuguese will be market research through online marketing tools, campaign targeting resources on Facebook Ads and Google AdWords, tracking and measurement, landing page best practices/optimization, ad copy-writing for performance and the concept of A/B testing, all done with practical examples.

The audience is expected to include SMB owners, as well as people who are looking into online marketing as a career possibility.

If, by any chance, you’ll be in São Paulo on May 10th, 2018 and you speak Portuguese, you should subscribe right now 😉